IMFD Movie Poster

In My Father's Den

Matthew Macfadyen
Quad, Ad Campaign
The poster pre-occupies itself with the two main characters of the film with colour systems that highlight the different moods of the two- cold dark colours for the sad and masculine MacFadyen and Femine, bright, hopeful colours to Barclay. The scenery of the film is almost a character in itself, contributing themes of isolation, escape and menace, with seemed vital to incorporate in the poster. The boxes break up the characters and scenery, and act as a kind of window into there lives, their straight edges and conformity adding depth to the themes of the film. The graphical element of the chaotic stream of flying birds also hints to themes but in the way the poster feels, they act as a break away from the straightness and conformity- flight and freedom.